Poaching is a strange verb to use. It implies that Apple has some intrinsic right to their labor and that meta has done something unethical by making them a better offer.
True but I think they're coming out of from a different orientation. Namely that presumably working on AI as an executive at Apple should be one of the dream jobs.
So the deeper point is that things are problematic enough at Apple that an executive in a dream job would consider leaving and not just leave but go to a company that's brand is fairly toxic but nevertheless is so aggressively investing in AI to pull off all kinds of brand washing
According to reports, Meta is offering compensation that literally amounts to generational wealth. If you know you and none of your children and grandchildren will ever have to worry about money anymore, would you care which mindless tech tycoon you work for?
I remember the good old days when Google did this to Microsoft and Ballmer would be in the headlines for yeeting office chairs weekly. Not sure how well that played out for Google.
That's simply not how employment works.
So the deeper point is that things are problematic enough at Apple that an executive in a dream job would consider leaving and not just leave but go to a company that's brand is fairly toxic but nevertheless is so aggressively investing in AI to pull off all kinds of brand washing
Money aside, Apple is way cooler.