No reinventing going on here. Just an overhaul of the design after quite a few models which were essentially evolutionary and facelifts. Pretty normal stuff. All we have new is an IPhone air line and maybe a folding IPhone. And of course AI.
More concerning is they will increase their efforts to monetize services. But that's it.
More concerning is they will increase their efforts to monetize services. But that's it.
and tl;dr: no, they are hardly re-inventing.